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Consumer Buying Decision Process | Consumer Behaviour | Behavior

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Consumer Buying Decision Process Objectives ã Determine how cultural, social, personal, and psychological factors influence consumer buying behavior. ã Describe how the consumer makes a purchasing decision. Model of Customer Buyer Behavior Consumer Buying Decision Process Marketers Must Identify and Understand: Who Makes the Buying Decision Types of Buying Decisions Stages in the Buying Process The proper understanding of Consumer behavior helps the marketers in ã Outline the stages in t
  Consumer Buying Decision Process  Obj ectives ‡Determine how cultural, social, personal,and psychological factors influenceconsumer  b uying b ehavior.‡Descri b e how the consumer makes apurchasing decision.  Model of Customer Buyer Behavior   Consumer Buying Decision Process Who Makes the Buying DecisionWho Makes the Buying DecisionTypes of Buying DecisionsTypes of Buying DecisionsStages in the Buying ProcessStages in the Buying Process Marketers Must Identify and Understand:
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