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iCity Brand Guidelines

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GUIDELINES1LOGO2LOGO STRUCTURE AND SPACE3LOGO MINIMUM SIZE8 mm4LOGO VERSIONS/GRADIENT5LOGO VERSIONS/BICHROME6LOGO VERSIONS/MONOCHROME7LOGO MISUSESNever distort the…
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GUIDELINES1LOGO2LOGO STRUCTURE AND SPACE3LOGO MINIMUM SIZE8 mm4LOGO VERSIONS/GRADIENT5LOGO VERSIONS/BICHROME6LOGO VERSIONS/MONOCHROME7LOGO MISUSESNever distort the logo by stretching or modifying its proportions.Never use the logo without the symbol.Never modify the symbol of the logotype.icity.brussels Never modify the relationship between the elements of the logo.Never alter the colours of the logotype.8Never change the positioning of the elements of the logo.Never change the typography.Never change the symbol.Never add any ef fects to the logotype.TYPOGRAPHY OFFLINEHEADINGS SOFTLINE ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789,;:!?&/* The heading font must always be used in ALL CAPS and with a rounded stroke. (stroke weight must be equal to 1/30 of the font size). Tracking 80.BODY TEXT FUTURA T LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/*9TYPOGRAPHY ONLINEHEADINGS LATO BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/*BODY TEXT LATO REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/* LATO LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,;:!?”&/*10COLOURSGradient blue > green11CMYK C 73 M 10 Y 10 K0CMYK C 74 M0 Y 50 K0RGB R9 G 174 B 213RGB R 14 G 185 B 157Hexadecimal # 09aed5Hexadecimal # 0eb99dCMYK C 75 M4 Y 33 K0CMYK C0 M 50 Y 100 K0CMYK C0 M0 Y0 K 90RGB R 13 G 180 B 182RGB R 247 G 148 B 29RGB R 65 G 65 B6Hexadecimal # 0db4b6Hexadecimal # f7941dHexadecimal # 414142IMAGERY Give priority to bright images.All images must contain a touch of colour reminding the ones composing the blue > green gradient.When used as background, the pictures have to be covered with the blue > green gradient (95% opacity).TELECOMMUNICATION12INDUSTRY 4.0CYBER SECURITYIMAGERY THEME LINE         The icons can’t be transformed, but the link between every icon and their position can be adapted depending on the needs (different format, focus on specific themes...).13 EXAMPLES WEBSITE14EXAMPLES BUSINESS CARDS15EXAMPLES LEAFLET (FRONT)16EXAMPLES LEAFLET (BACK)17EXAMPLES MAGAZINE18EXAMPLES STAND19
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