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Study of Promotional Strategy of ICICI Prudential Life Insurance Co. Ltd | Advertising | Sampling (Statistics)

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Promotional Strategy of ICICI Prudential Life Insurance Co. Ltd
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  Study of Promotional Strategy of ICICI Prudential Life Insurance Co. Ltd Name Rajni KantStudent ID No. PGPMI/N/01/039Course Post Graduate Program inManagement and InsuranceProject Title Advertisement Effectiveness(With Reference to Life Insurance)Project Guide Prof. Gaurav AsheshSub Topic Analysis and Evaluation ofICICI Prudential Media Strategy International School of Business and MediaNoida Advertisement Effectiveness Study (With reference to Life Insurance)-IGNITE-V March-2008RAJNI KANT  Study of Promotional Strategy of ICICI Prudential Life Insurance Co. Ltd Certificate of Participation This is to certify that  Mr. Rajni Kant (PGPMI/N/01/039) , who is a part of  FIRST BATCH of PGPMI Program, conducted by  ICICI PRUDENTIALLife Insurance Co. Ltd. in  ISB&M Noida (A Division of ISB&M TrainingPvt. Ltd.), had successfully done the project on  “Advertisement EffectivenessStudy (With reference to Life Insurance)”  for  IGNITE – 5 (ON-LINEPROJECT) with the best of his effort. (Guide Sign) (PGPMI Team Member Sign) (Director Sign)Advertisement Effectiveness Study (With reference to Life Insurance)-IGNITE-V March-2008RAJNI KANT Page i  Study of Promotional Strategy of ICICI Prudential Life Insurance Co. Ltd. ACKNOWLEDGEMENT First of all I would like to thank the Management of ICICI Prudential Life Insurance Co. Ltd. for giving me the opportunity to do SURVEY PROJECT under IGNITE SERIES.   In my whole endeavor to complete this project, I own immense gratitude to my projectguide Prof. Gaurav Ashesh for extending his guidance and co-operation though thisproject.I express my sincere thanks to all the Faculty Members of ISB&M Noida for there valuablecooperation and giving me valuable information in preparing the project.I am highly indebted to Prof. Hari Shrivastava for his continuous support andencouragement.I would also like to thank Prof. Vikas Sharma for extending his guidance and supportthough this project.Last but not least, I express my sincere gratitude to all the respondents who helped me inthe project. Advertisement Effectiveness Study (With reference to Life Insurance)-IGNITE-V March-2008RAJNI KANT Page ii  Study of Promotional Strategy of ICICI Prudential Life Insurance Co. Ltd. DECLARATION The information provided in this report is accurate and true as per my knowledge &understanding. Prof. Gaurav Ashesh , Faculty, ISB&M Noida, was my Project Guide during ONLINEPROJECT COMPETITION conducted by PGPMI TEAM of ICICI Prudential Life Insurance Co.Pvt. Ltd. under the title head of IGNITE SERIES .This IGNITE-V Online Project report represents “Study of Promotional Strategy of ICICIPrudential Life Insurance Co. Ltd.” Under the title head of “Advertisement Effectivenesswith reference to Life Insurance” The pages count in this project does not include Front Page, Table of content, andAnnexure, The Preface, Declaration, Executive Summary, and References, do notconstitute part of the page limit.The page count in the main text excluding the aforementioned points is 46 pages. Reportstyle has been adopted for presentation as per guideline and attempt has been made tomaintain the different parts and tasks as distinctive as possible but yet linking key elementstogether to avoid repetition and to communicate the significance. (Signature of the Projectee) Advertisement Effectiveness Study (With reference to Life Insurance)-IGNITE-V March-2008RAJNI KANT Page iii
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