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Altporn , bodies, and clicks categories ethnographic notes on online porn | Web 2.0 | Social Media

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Altporn , bodies, and clicks categories ethnographic notes on online porn
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   1 Cad Pagu no.38 Campinas Jan. / June 2012 http://dx.doi.org/10.1590/S0104-83332012000100007  Altporn , bodies, and clickscategories:ethnographic notes on online porn Carolina Parreiras   Ph.D. in Social Sciences from the State University of Campinas (Area of Gender and Sexuality) with the guidance of Professor Dr Maria Filomena Gregori and funding from the Foundation for Research Support of the State of São Paulo(FAPESP). carolparreiras@gmail.com   ABSTRACT This article discusses the topic of porn videos found on the internet, to think about thepossible impacts and modifications provided by this technology in ways of pornographicrepresentation. The choice of  online took from the realization of the tremendous growth andmarket segmentation porn in this space, as well as national and transnational constantattempts to control the content posted on the network, whose main points of discussion arepornography, pedophilia and piracy. So, I intend in this paper, from an anthropologicalperspective, addressing the ways in which online erotic acts in the market, especially inBrazil, increasing segmentation pornographic genre and allowing the growth of so-calledalternative porn ( altporn ). To this end, I will take as my database of empirical researchfocusing on the Brazilian website pioneer in the production and marketing of alternativepornography. My intent is to see how production is organized this branch of pornography -with close liaison with technological advances - and what genre conventions are operating inthis segment from the observation of bodies, desires and sexual practices found in imagesand videos.   Keywords: Pornography;  Altporn ; Cyberculture, Internet.     2 Introduction Since the dawn of the internet, even in the early years of the 90s, the web hasbeen used as a means of establishing relationships, create communities and servethe most diverse types of content, including always deserved prominencerepresentations involving sex, pornography and eroticism. My current researchfocus has been deemed pornographic representations - images and videos -available in free and paid sites.In recent years, the relationship between pornography and internet becameincreasingly prominent in the international debate, especially by increasing concernabout child pornography, as well as piracy. Accordingly, a number of countries -including Brazil - have made efforts to create laws that include practices conducted online . If passed, these laws will affect the ways in which the internet is used,creating a field of permissible conduct and legitimate. Everything outside of thatdomain can be framed as the norm violation and thus criminalized and punished.The current situation, in a way, is not a novelty. If we make a plot of the story thattypifies as pornography, we see that in many instances appear to secrecy,lawlessness, harassment and arrests. There are several disputes on this issue, sincethe legal discussions, through the feminist movement and the interests of themarket. There is far and maybe there is a consensus around this category and whatmaterials should or could be typified by it.If on one hand there are repeated attempts to control the other can be foundgrowing increasingly pornographic market segmentation, and the internet acts as akey factor in this process, as it allows the creation of niches and subgenres andmore More specific.Just to give a sample weight of pornography on the Internet: according to somequantitative research, about 40% of the activities conducted online involve somepornographic content. One research direction nesste conducted by HitWise(consulting and marketing online ) in 2008, estimates that about 10% of searchesdone by Internet involve pornography ( fri  and  porn appear as some of the wordsmost searched on Google ). Other searches First  made in 2009 stated that, onaverage, 43% of Internet users around the world access material deemedpornographic and that 35% of all downloads made involving pornography. Tancer(2009) from the Hitwise database, set out to understand what people do when theyare online . What the data show is that a substantial part of hits 2  involvedpornography. Another insight  valuable in raising Tancer concerns the ways in whichchanges in the web were important for the production and consumption of pornography online . According to him,If we think in the summer of 2007, the same search term ( sex ) directed traffic toonline video sites ( www.metaface.com and video.google.com ), for a social encyclopedia ( www.wikipedia.org ) and for the social network MySpace, indicating that consumption of adult content in the world had moved static display of videos   3 and images to the world of Web 2.0, where media generated and consumed byusers and social networks play a central role 3  (Tancer, 2009:35).With the so-called web 2.0 4  , an increase of possibilities of production, marketingand interaction. It is not just technological advances, with the improvement of thequality of images and sounds, but especially new alternative creation. As there is aneed for more expertise to use the programs and technology became increasinglymobile, anyone is a potential producer. Come hence the significant growth in thenumber of amateur videos, the emergence of a number of sites with interaction via webcam , and as an interesting effect of this process, the strengthening of alternative genres to mainstream, as, for example, altporn, the kink  ( BDSM andfetish porn) and feminist pornography.So my proposal is to think how was in the Brazilian case, the emergence of alternative branches of pornography to mainstream and is widely used as thevirtual form of disclosure and even to the formation of communities of consumers /producers. This proves relevant in that it provides elements to think about the waysin which sexualities are represented and experienced in these new segments of porn, either while breaking with patterns of pornography mainstream or asgenerators of new conventions and categories.The discussions presented in this article, as well as ethnographic data that underpinthem are the result of my research field whose focus has been the only producer of  altporn in Brazil: XXP. 5  I have been following the whole production process until thevideos are edited and are allocated on site, as well as the varied interactionsinvolving people, avatars, technology, media / social networks (Facebook andTwitter), sex, pornography, the researcher erotic and the market in a broadersense. Ultimately, understanding these many relationships and how this scenario isorganized allows me to think not only meeting between pornography and internet,but also the relationship between what we call online and offline. 6  The text is organized into two groups. At first, I review theoretical andmethodological studies about pornography and erotica and especially regardingdealing with his relationship with the internet. In the final part, I focus on the XXP,production of videos and relations who've been following in an attempt to providethe first steps towards understanding what pornography is named alternative, thatconventions of gender and sexuality which it operates and mobilizes socialrelations. Pornography, the Internet and academic studies: a brief history Discussion involving themes pornography and erotica are almost always surroundedby a number of contentious. Right from the start there is a consensus betweenwhat typifies how each of them, and the two terms appear immersed in legaldisputes, the market, the feminist movement and academic. It is worth noting thatworking with a prospect who thinks pornography and erotica as contextually   4 constructed from different positions of power. Thus, they have no intrinsic meaningand are in a constant process of transformation.Despite the existence of a consolidated field of study that focus on pornographicdepictions, it is noticed in recent years a diversification of topics, includingunderstanding the relationship between technology and pornography.According Feona Attwood (2002), to carry out a field study of eroticism andpornography can be seen a paradigm shift in his thinking. She locates the positionworks in two key references for this change: The Secret Museum (Kendrick, 1995) -Thinking historically category as pornography - and Hardcore (Williams, 1999) - inwhich there is an analysis of the texts porn texts while. The main turning andthinking that allows the modification of paradigms is that pornography is no longerthought of as just radical positions or in terms of the evils that causes orconsequences to those who consume and passes to be studied from a contextualbias. Parallel to this shift in focus, Attwood shows the growing influence of  cultural studies, developing new aspects of the feminist movement that thicken thepostures pro-sex, and also changes in media representations of sex and sexuality.In Brazil, some years has been establishing a field of studies on market eroticpornography being one of its axes. Stand out as important referencesinvestigations: porn bizarre (Leite Jr, 2006), the new faces of eroticism (Gregori,2010); erotic relations between men in sex clubs (Bronze, 2010); women andBDSM practices (Facchini, 2009) and behind the scenes of the porn industry mainstream national (Benítez-Díaz, 2010).The current moment would thus be labeled by a variety of pornography, which, insome instances, attempt to unite and sexually explicit policy radical, for example,the call pornography feminist. To the extent that proliferate various segmentationsof the pornographic genre and new niches arise what one has is the increasingdifficulty of establishing boundaries between pornography and other forms of representation.In this segmentation process, the online comes as a major factor from the momentthat changes the way people produce and consume pornography. A brief review of methodological character proves necessary, even from where to place the data thatwill be presented throughout this text. In my research work and always try to dothe empirical incursion from an alternative provided and facilitated by the internet:follow streams (data, information, people, conventions). As will become clear,although from the internet, this research is not restricted to it. By tracking themovements and flows involving people linked to the erotic market, thetechnological apparatus itself and pornography, I noticed that many other places,spaces and relations are mobilized in order to take the production of  altporn .When thinking specifically this encounter between internet pornography and standout - since he is still talked about web 1.0 - some research in different areas of thesocial sciences to teach a bit about weight in this activity online . Slater (1998)reflects on the exchange is sexpics - understood as any sexually explicit material
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