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Social Networking for Law Firms Intro and Chp 1 | Social Networking Service | Web 2.0

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Social Networking for the Legal Profession PENNY EDWARDS & LEE BRYANT PUBLISHED BY IN ASSOCIATION WITH Contents Executive summary ............................................................................................................VII About the authors ..............................................................................................................IX Acknowledgements .........................................................................................................
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  IN ASSOCIATION WITHPUBLISHED BY  PENNY EDWARDS & LEE BRYANT Social Networkingfor the Legal Profession  Contents III Executive summary ............................................................................................................VII About the authors ..............................................................................................................IX Acknowledgements ............................................................................................................XIIntroduction ....................................................................................................................... 1 Turbulent conditions forcing change .......................................................................................1Rapid rise of social software ..................................................................................................2Growing importance of professional social networking ............................................................3Shaping new ways of working for those who survive and thrive .................................................4 A business role for social networking ......................................................................................4 Chapter 1: What is online social networking? ..................................................................... 7 Online social networking .......................................................................................................8Software gets more social ....................................................................................................11Enterprise social computing .................................................................................................12Business social networking for law firms ................................................................................13 Chapter 2: Survey of social networking sites ..................................................................... 17 What are networking sites? ..................................................................................................17 A closer look at networking sites ..........................................................................................19Professional networking sites ................................................................................................20LinkedIn .............................................................................................................................20 XING .................................................................................................................................22 Avvo ..................................................................................................................................24‘Social’ social networking sites .............................................................................................25Facebook ...........................................................................................................................25Twitter ................................................................................................................................27Other social networking sites ...............................................................................................29 Aggregators .......................................................................................................................29Law community networking sites ...........................................................................................30Legal OnRamp ...................................................................................................................33Martindale-Hubbell Connected ............................................................................................35JD Supra ............................................................................................................................36Twitter communities for legal professionals ............................................................................38  Contents IV Blogosphere .......................................................................................................................39Summary of social networks for professional purposes ...........................................................42 Chapter 3: Networking inside the firm ............................................................................. 47  Value of connections ...........................................................................................................47Supplementing not replacing offline interactions ....................................................................48Social networking platforms for firms ....................................................................................48IBM Lotus Connections ........................................................................................................50Jive Social Business Software ...............................................................................................51Socialtext............................................................................................................................52ThoughtFarmer ...................................................................................................................53Microsoft Office SharePoint Server 2007 ..............................................................................53Social computing for law firms .............................................................................................54Summary of internal social networking tools ..........................................................................59 Chapter 4: Relationships in the market ............................................................................. 63 Recruitment ........................................................................................................................63 Attracting graduates ............................................................................................................63Leveraging public social networking sites ..............................................................................64 Alumni networks .................................................................................................................66In-house networking for future trainees: the DLA Piper experience ...........................................67Marketing...........................................................................................................................69Online presence as a marketing tool ....................................................................................69Building relationships and reputation ....................................................................................71Do these tools create business? ...........................................................................................73Creating value for clients .....................................................................................................73Using social tools in a client-facing setting ............................................................................74Clients driving change .........................................................................................................75Summary ............................................................................................................................75 Chapter 5: Networking across the firm ............................................................................. 77 Expertise location ................................................................................................................77Case study: Networking at BT ..............................................................................................80Knowledge sharing .............................................................................................................83How social tools are being used for knowledge sharing .........................................................85Case study: Knowledge sharing at Allen & Overy LLP ............................................................86Finding relevant information ................................................................................................89 An open, social approach to new matter intake ....................................................................92Case study: Improving information findability at Latham & Watkins LLP ...................................93Current awareness ..............................................................................................................95Case study: Creating a social intranet at Freshfields Bruckhaus Deringer LLP ...........................98Internal communications....................................................................................................101Case study: Blogging from the outside in ............................................................................103Summary ..........................................................................................................................105
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