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Urch Pharma e50 | Pharmaceutical Industry | Internet

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The Pharma e-50 A study of the 50 largest pharmaceutical companies and their use of the Internet to reach their markets REPORT CREATOR AND EDITOR Richard Evans REPORT AUTHOR Christopher Taylor A Pharmaceuticals Industry Report published and distributed by Urch Publishing Ltd PO Box 27554 London SE4 2GZ, UK www.urchpublishing.com Report Creator and Editor RICHARD EVANS was educated at The University of San Francisco, the University of Washington and the Sorbonne. A financial journalist with o
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    The Pharma e-50 A study of the 50 largest pharmaceuticalcompanies and their use of the Internetto reach their markets REPORT CREATOR AND EDITOR Richard Evans   REPORT AUTHOR Christopher Taylor   A Pharmaceuticals Industry Report published and distributed by Urch Publishing Ltd PO Box 27554LondonSE4 2GZ, UKwww.urchpublishing.com    Report Creator and Editor  RICHARD EVANS was educated at The University of San Francisco, theUniversity of Washington and the Sorbonne. A fi nancial journalist with over 20years’ experience, he has written for a wide variety of publications including Barron’s  , BusinessWeek  , the Economist magazine group, the Financial Times  and Fortune  magazine. In 1997, he founded E-Audits, the London-basedinternational e-business intelligence service specialising in commercial Webanalysis. Partners and clients to date include CSC Europe, Deloitte Consulting,Informa Group plc, The London School of Economics and California-basedsoftware maker Novell. Report Author  CHRISTOPHER TAYLOR is a specialist writer on management, and the issuesand concerns which affect business today. With a background in newspaperand radio journalism, and a Masters degree in Business Administration (MBA)from Bradford University, he has developed a career down two parallel streams – international business consultancy, and editing specialist management titles(Strategic Direction, Managing Service Quality, International Journal ofBusiness Transformation, Measuring Business Excellence, Benchmarking, etc.)and writing for similar titles across much of the english-speaking world. He hasalso contributed to academic and other course study books.  © 2001 Urch Publishing LtdISBN 1-843-110-083This work may not be photocopied or otherwise reproduced within the terms of anybusiness licence granted by the Copyright Licensing Agency Ltd or the PublishersSociety Ltd.This Management Report may not be reproduced in any form or for any purpose withoutthe prior knowledge and consent of the publisher.The views expressed in this report are not necessarily those of the publisher. Whileinformation, advice or comment is believed to be correct at the time of publication, noresponsibility can be accepted by the publisher for its completeness.    Contents Communicating in a shrinking world 2  Executive summary of findings 3 Ranking the world’s largest Pharma companies on the Web 4 Analysis: The time has come at last 6 Too many portals 32 The truth about CRM 34  E-marketing on proprietary websites and beyond 36  Promoting prescription pharmaceuticals in the European Union 40  The Pharma e-50: Comparison by Dimension 44 Study model and design 46
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